This three-step formula is guaranteed to get a hiring manager to watch through your entire video, read your pitch, and reach out to speak with you:
Why did you choose this specific company to pitch? What is it about them that you really love, or are interested in? Make sure this is specifically about the company and not just the industry or field in general.
Do some research on the company:
<aside> 👉 Example: “I’ve had eyes only for you since your Series A. Your design-first approach inspires me to be a better designer, and your recent public announcement to improve your diversity initiatives proves you’ve got great culture.”
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What’s your personal story and why does it relate to this opportunity? What connects you to the industry, or the problem the company is trying to solve?
<aside> 👉 Example: “I love Fender. I’ve played and owned several guitars throughout my life, and I’m also a musician and audio engineer.”
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<aside> 👉 Example: “My aunt fought thyroid cancer for years, and won. I dealt first-hand with the emotions and hardships our entire family faced, and I’m passionate about helping others through it.”
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What’s your personal story? Why does it relate to this opportunity? What connects you to the industry, or the problem the company is trying to solve?
<aside> 👉 Example: “I’m excited about developing my production skills and creating positive art with Jack as the next Content Producer at Patreon. Here's why in 90 seconds.”
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<aside> 👉 Example: “As you can see, I couldn’t wait to get started so I already did! Let’s keep that momentum going by scheduling a 15-minute call to get to know each other, and see if there’s a fit.”
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More pitching resources
Profile pitches & targeted pitches
What to include in your pitches